UI Web Design

Being on the web is simple, however designing an effective website is not. User Interface (UI) design considers the look, feel, and interactivity of the product. It’s all about making sure that the user interface of a product is as intuitive as possible, and that means carefully considering each and every visual, interactive element the user might encounter.

When you are striving for a new look, it is important to keep in mind these good design rules:

    • Understand user needs, demographics, and brand values.
    • Do something memorable that grabs your users attention.
    • Design for maximum cross-device performance.
    • Make it easy for people to find what they want.
    • Use architecture that can accommodate future new technology.
    • Choose the best web management tools to achieve client goals, reduce development time and costs, and allow administrators to manage websites themselves.
    • Integrate research tools and reporting so you can make informed decisions.
    • Build-in performance optimization for search engines.

Design and Usability that's not just about pretty pictures. 


The web experts at nxtConcepts focus on project management and website development. Our specialty is creating and managing projects that enable companies to do the right thing in the shortest time. We start with an analysis of who is visiting and using your website.  Then, create a plan that involves your brand and story you want to tell with your website.  Our designers will map out the user journey with visual and interactive elements such as icons and buttons, typography and color schemes, spacing, imagery, and responsive design.

Everything stems from knowing your users, including understanding their goals, skills, preferences, and tendencies.

  • Be purposeful in page layout.
  • Strategically use color and texture.
  • Use typography to create hierarchy and clarity.
  • ADA and GDPR considerations.

Not sure what you need? We are experts in determining business requirements and helping you figure it all out.

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