TV / CABLE / OTT Planning and Buying

When planning and buying TV, cable or Over the Top (OTT) our process includes a rigorous, disciplined approach that includes:

• Segmentation analysis.
• Media (consumer touch points).
• Creative (uniqueness of messaging).
• Metrics (establish key performance indicators).
• Setting clients' media and marketing objectives.
• Establishing key performance indicators.
• Identifying the media mix and selection criteria.
• Creating a media feedback loop to allow for mid-course adjustments.

General media of TV or cable ads reach the broadest audience possible. Whether we're planning and buying media to build brand awareness or drive a call to action, our focus is working with clients to more cost effectively reach and acquire customers.

nxtConcepts OTT is a more targeted media option that utilizes an advanced television video ad delivery platform that enables advertisers to target viewers using specific data targeting sets.

OTT works well because of the wide appeal to all age groups.  More than 60% of OTT viewers are A25-54. 

WHAT WE DO

• Dedicated account manager.
• Map locations in Nielsen DMA’s.
• Scale & flexibility.  Pick the best stations by your criteria: top station by demo, best price, most value added. Whatever you determine.
• Quality premium inventory.
• Quick creative change out.
• Data targeting with 1^st & 3^rd party data.
• Manage and recap the buy. 

OTT Benefits

• Standard TV commercial inclusion
• Flexibility and scale to deliver campaigns anywhere.
• Only pay for ads that run.
• Verified completions rate due to non-skip ads.
• Brand safe and fraud elimination – confirmed ad locations.
• Granular targeting available in geo’s and/or demo’s.
• Advanced data analytics.