People talk about traditional advertising – things like print, broadcast and other media as if it's going by the wayside. It's not going anywhere and is still very effective for lots of people and lots of brands. As mentioned before, integrated marketing means having what it takes to effectively take traditional marketing and advertising, combine it with online marketing and rounding it all off with all that's involved in social media marketing. Traditional advertising is still a critical component of most strategic marketing plans, and we do that very, very well.

The process includes a rigorous, disciplined approach that includes:

• Segmentation analysis.
• Media (consumer touch points).
• Creative (uniqueness of messaging).
• Metrics (establish key performance indicators).
• Setting clients' media and marketing objectives.
• Establishing key performance indicators.
• Identifying the media mix and selection criteria.
• Creating a media feedback loop to allow for mid-course adjustments.

Traditional general media such as radio, TV and OOH reaches the broadest audience possible. Whether we're planning and buying media to build brand awareness or drive a call to action, our focus is working with clients to more cost effectively reach and acquire customers.

• Map locations.
• Run ranker statewide or regionally.
• Determine primary and secondary stations or channels.
• Price all channels that make sense.
• Negotiate, negotiate, negotiate.
• Pick the best channels and media by your criteria: top channel by demo, best price, most value added. What ever you determine.
• Manage and recap the buy.